We recently commissioned a team at Hull University to carry out some market research into the timber decking and more specifically, the anti-slip decking market. They assessed the market in a number of ways, carried out some top-line customer research and made recommendations as to how DeckWright Anti-Slip could take advantage of any opportunities within the marketplace.
A very positive picture was painted for the future anti-slip decking. Whilst the demand for timber decking as an outdoor surface is continuing to rise, the weather is becoming increasingly unpredictable and…wetter! In fact four out of the five wettest years recorded since 1910 have occurred after 2000.
Customer research (sample size 100) indicated that there was much interest for anti-slip decking. 73% said that they would be very interested in DeckWright Anti-Slip when the product was presented to them, with the majority falling into a wide age group ranging from 18-54 years. The greatest interest was seen amongst those aged 25-45 years old.
Half of the sample had timber decking installed at their home and yet only nine had some form of anti-slip enhancement to the decking.
Looking specifically at DeckWright Anti-Slip Inserts, 72% of the sample felt that they would buy the product at its current recommended retail price.
This research project demonstrated a clear need for anti-slip decking, given the increased amount of timber decking in use and the wetter weather we are experiencing. End users are positive about DeckWright as an anti-slip decking solution and our challenge is to build the awareness of this great product. This is already happening and we’d love you to be part of our growth plans. If you would like to receive some samples and further details of DeckWright Anti-Slip, either our service to anti-slip your decking boards to retail or for a project, or DeckWright Inserts that can be retrospectively fitted to already laid decking, please do get in touch and we’d be happy to help you.